As a Chief Technology Officer, you are the steward of your company’s technological direction. You navigate the demands of rapid innovation while managing technical debt, scalability, and integration. When Exinity, a leader in fintech, embarked on developing their mass-market investing app, Exinity World, they encountered challenges that may resonate with you: technical complexities, process misalignment, and the need for a more cohesive strategy.
Despite a talented team of developers and designers, the project faced difficulties due to shifting priorities, cultural differences between teams, and the limitations of a waterfall development approach. These challenges led to technical hurdles that delayed the launch and affected the product’s market entry.
In your role as CTO, you understand the critical importance of aligning technical capabilities with business goals. You know that successful products aren’t just about writing code—they’re about creating a cohesive, scalable architecture that supports the company’s strategic vision. You need a partner who can integrate seamlessly with your team, bring clarity to complex technical challenges, and drive innovation without compromising on quality.
Exinity realized that to turn their vision into a reality, they needed more than just a technical solution; they needed a partner who could bridge the gap between development and design, enforce best practices, and ensure that the project was both innovative and robust. Bettor Faster was chosen for our ability to deliver on these fronts.
We understood the pressures you face as a CTO: the need for scalable solutions, the importance of maintaining technical integrity, and the challenge of delivering innovation on a tight timeline. From the outset, our approach was focused on aligning our technical strategies with Exinity’s business objectives, ensuring that we weren’t just building an app, but creating a platform that could grow and adapt as the market evolved.
One of the first steps we took was conducting a comprehensive audit of the Exinity World project. What we found was a common issue in large-scale projects: a waterfall methodology that led to misalignment between teams, delayed feedback loops, and ultimately, a product that was out of sync with user needs. The development team was far behind the design team, leading to idle time and frustration, while technical debt accumulated as the project’s scope was repeatedly scaled back.
We proposed a shift to an agile, lean product development approach. This wasn’t just about adopting a new methodology—it was about fundamentally changing how the teams worked together. We focused on creating a collaborative environment where developers, designers, and product managers could iterate rapidly, test assumptions, and deliver value incrementally.
Adopting Agile Practices
We moved from a waterfall approach to agile development, enabling faster iterations and more frequent releases
Implementing Continuous Integration/Continuous Deployment (CI/CD)
We introduced CI/CD pipelines to ensure that code could be tested, integrated, and deployed quickly, reducing the risk of technical debt and allowing for more frequent updates
Focusing on MVP
We prioritized building a minimum viable product that could be launched quickly, allowing us to gather real user data and iterate based on feedback
With the new strategy in place, we turned our attention to execution. One of the early challenges was selecting a backend vendor for the trade execution engine—a critical component that required careful consideration and extensive due diligence. Rather than letting this decision slow us down, we launched a content-only progressive web app (PWA) that allowed us to test key features and gather user feedback while the full trading functionality was still under development.
The PWA was built with scalability in mind, using modular architecture that could be expanded as new features were added. This approach ensured that we could maintain a high level of performance and reliability, even as the platform grew. We also integrated multiple data feeds and APIs, including real-time financial data and social listening tools, to create dynamic, responsive features that would engage users.
For you as a CTO, this approach means less time firefighting and more time focused on strategic growth. By building a solid technical foundation early on, we ensured that the Nemo app could scale with the company’s ambitions, supporting new features and growing user demand without sacrificing performance.
The impact of our technical strategy was evident in both the performance of the app and the positive reception from users. By focusing on scalability, modularity, and continuous improvement, we were able to deliver a platform that not only met but exceeded Exinity’s expectations.
Onboarding Funnel Conversion
improvement
Increased from 1.53% to 14.5%
Lite to Full Registration Conversion
increase
Grew from 17.5% to 46.5%
Full Registration to Deposit Conversion
improvement
Soared from 0.302% to 4.97%
These metrics are a testament to the strength of our technical approach. By focusing on building a scalable, reliable platform, we ensured that Nemo wasn’t just a short-term success but a long-term asset that could grow with Exinity’s business.
Throughout the project, we worked closely with Exinity’s technical team, ensuring that our solutions aligned with their broader IT strategy. We didn’t just deliver a product; we provided a scalable, adaptable platform that could support the company’s growth for years to come.
For a CTO, this kind of partnership is invaluable. It means having a partner who understands the complexities of your technical environment, who can integrate with your team, and who is committed to building solutions that are both innovative and reliable. It’s about trust, collaboration, and the confidence that comes from knowing you have a partner who can help you navigate even the most complex technical challenges.
From our experience with Nemo, several key takeaways emerged that can help guide future technology-driven initiatives:
Adopt Agile Methodologies
Agile practices enable faster iterations, more frequent releases, and better alignment between development and design teams
Focus on Scalability Early
Build with scalability in mind from the start to ensure that your platform can grow with your business without sacrificing performance
Implement CI/CD
Continuous integration and deployment reduce the risk of technical debt and ensure that your product is always ready for release
Collaborate Across Teams
Foster close collaboration between development, design, and product teams to ensure that everyone is aligned on the project’s goals and vision
At Bettor Faster, we are committed to driving strategic success for our clients through innovative, impactful projects. The Nemo app is a prime example of how a trusted partnership, combined with cutting-edge product design and execution, can transform a business challenge into a market-leading success.
If your organization is facing a similar strategic challenge or is ready to innovate in a competitive market, we invite you to discuss how we can help you achieve your vision. Let’s turn your next big challenge into a strategic victory.
