In 2022, Exinity, a leading player in the fintech industry with brands like FXTM and Alpari, encountered a strategic challenge with their ambitious project to develop a mass-market investing app, Exinity World. Despite significant investment, the product faced technical and process-related hurdles that limited its ability to achieve the market impact they'd hoped for.
The CEO recognised this as a pivotal moment. With the rapid growth of fintech and the increasing demand for accessible investing tools, the opportunity remained clear: rebuild the product from the ground up, leveraging the lessons learned from Exinity World to create a truly innovative and market-leading platform. The mandate was bold: develop an app that could capture the UAE market and set the stage for global expansion, with the potential to become a billion-dollar revenue generator.
To turn this vision into reality, Exinity sought a partner with the expertise to not only design and build the app but also to instil a new product design culture within their organization. Bettor Faster was chosen for our proven track record in delivering innovative, high-impact solutions in the fintech space.
The initial alignment between our teams was crucial. Through early discussions and workshops, we established a shared understanding of the strategic goals: speed to market, innovative features, and a customer-centric approach that would differentiate the app from competitors. Exinity’s leadership placed their trust in Bettor Faster to guide this transformation, making it clear that they were ready to embrace a new way of working.
To turn this vision into reality, Exinity sought a partner with the expertise to not only design and build the app but also to instil a new product design culture within their organization. Bettor Faster was chosen for our proven track record in delivering innovative, high-impact solutions in the fintech space.
The initial alignment between our teams was crucial. Through early discussions and workshops, we established a shared understanding of the strategic goals: speed to market, innovative features, and a customer-centric approach that would differentiate the app from competitors. Exinity’s leadership placed their trust in Bettor Faster to guide this transformation, making it clear that they were ready to embrace a new way of working.
Forming a Small, Agile Team
We started with a multidisciplinary team that could operate quickly and efficiently, scaling as needed
Focusing on MVP
We prioritized features that would get the product to market quickly while ensuring it had a compelling USP
Adopting Rapid Experimentation
We tested riskiest assumptions through low-cost experiments to validate the direction early and often
To turn this vision into reality, Exinity sought a partner with the expertise to not only design and build the app but also to instil a new product design culture within their organization. Bettor Faster was chosen for our proven track record in delivering innovative, high-impact solutions in the fintech space.
The initial alignment between our teams was crucial. Through early discussions and workshops, we established a shared understanding of the strategic goals: speed to market, innovative features, and a customer-centric approach that would differentiate the app from competitors. Exinity’s leadership placed their trust in Bettor Faster to guide this transformation, making it clear that they were ready to embrace a new way of working.
The impact of this new approach was immediately evident in the results. The iterative, data-driven strategy led to significant improvements across key performance metrics, demonstrating the success of our collaborative efforts:
Focusing on MVP
improvement
Increased from 1.53% to 14.5%
Lite to Full Registration Conversion
increase
Grew from 17.5% to 46.5%
Full Registration to Deposit Conversion
improvement
Soared from 0.302% to 4.97%
The impact of this new approach was immediately evident in the results. The iterative, data-driven strategy led to significant improvements across key performance metrics, demonstrating the success of our collaborative efforts:
Reflecting on the project, Exinity’s CEO acknowledged that the decision to partner with Bettor Faster and embrace a new product design culture was pivotal. “We needed to not just rebuild, but reimagine our approach. Bettor Faster brought the expertise and innovation we needed, and their commitment to our vision was clear from day one. The success of Nemo is not just a product win; it’s a strategic victory for our company.”
This project has also influenced Exinity’s future strategic direction. With Nemo’s success, the company is now exploring opportunities to scale the platform globally and further leverage AI to create new, differentiated products.
The impact of this new approach was immediately evident in the results. The iterative, data-driven strategy led to significant improvements across key performance metrics, demonstrating the success of our collaborative efforts:
Align on Strategic Objectives Early
Establishing a clear, unified vision at the outset ensures that every decision and action is aligned with the broader business goals
Embrace Rapid Experimentation
Testing assumptions early and often allows for faster iteration and reduces the risk of costly mistakes
Focus on MVP with a USP
Bringing a product to market quickly, with a strong and unique value proposition, is essential for gaining early traction
Build Trust and Foster Collaboration
A successful partnership relies on trust and open communication between all stakeholders, enabling quick decision-making and problem-solving
At Bettor Faster, we are committed to driving strategic success for our clients through innovative, impactful projects. The Nemo app is a prime example of how a trusted partnership, combined with cutting-edge product design and execution, can transform a business challenge into a market-leading success.
If your organization is facing a similar strategic challenge or is ready to innovate in a competitive market, we invite you to discuss how we can help you achieve your vision. Let’s turn your next big challenge into a strategic victory.
